Post-Login Navigation:A Two-Part Usability Case Study

SUS Score: 84, Grade A

A strong baseline across all 6 participants, with 9 specific, addressable friction points surfaced.

From Discovery to Validation

One high-impact finding became a focused, three-way comparative study before it shipped.

My Role

UX Researcher & Designer

Team

4 UX Senior Designers

Sprint

Feb 14 to Feb 25, 2025

Platform

Web (mobile-first), post-login

Overview

Two Rounds of Testing, One Navigation Model

BetAnything’s post-login experience is the hub where logged-in users find their balance, place bets, and move between verticals like Sports, Casino, Lottery, and Horses. Before shipping the redesign, our team ran two rounds of usability testing to validate the navigation model and catch friction before it reached production. The first study cast a wide net across the entire post-login flow and surfaced a specific, high-impact problem in how users browsed casino games. Rather than guess at a fix, we ran a second, focused study that tested three alternative browsing patterns head to head, then iterated the winning design with stakeholder feedback before finalizing it.

The Challenge

Nine Issues Surfaced. One Stood Out.

Study 1 produced nine proposed design changes, but one stood out for its measured impact and clear testability: the horizontal scroll casino list. Four of six users struggled to find a specific casino because of how many cards they had to scroll through under “All Casinos.” Rather than ship a fix based on a single study’s intuition, we treated it as a hypothesis and designed a second, focused study around it.

My Role

Research Planning to Final Proposal

I contributed to research planning, moderated sessions, affinity mapping, and synthesis of findings into prioritized, actionable recommendations across both studies, and helped translate validated insights into the final annotated design proposal.

The Process Pt.1

Study 1: Post-Login Navigation Discovery

Six internal participants, ages 21 to 51, took part in moderated, in-person, think-aloud sessions of 30 to 40 minutes each, using a Figma prototype of the post-login home page. The study tested navigation exclusively, not individual game mechanics. Affinity mapping the session notes surfaced six recurring themes: what worked (navigation behavior across the home page, side menu, and footer; positive perceptions of filters; easy log-in and vertical switching) and what didn’t (flow difficulties around transactions and profile, confusion between similarly labeled buttons like Log In vs. Join In, and moments of lost or blocked frustration).

The Process Pt.2

Wireframes

With the architecture defined, we moved into mobile-first wireframes across all four verticals: Sports, Casino, Lottery, and Horses. The key decision was adding a landing page to each vertical. Previously some products dropped users straight into the experience with no orientation. Once mobile was validated, we expanded to desktop. Strategy was now a tangible interface.

The Process Pt.3

Prototype

The final deliverable was a fully interactive prototype, not a static presentation.

Using advanced prototyping techniques, we simulated login and logout states with dynamic content. Logged-out users could explore real games and betting lines, while key actions triggered account prompts. Logged-in users experienced full access.

This demonstrated a fundamental shift from hiding products behind registration to offering a preview-first model aligned with industry leaders.

Delivered in two focused weeks, the prototype became a strategic tool to support executive decision-making and validate the unified product vision.

Each vertical now presents a clear entry point, product overview, and direct access to its core experience while maintaining consistency across the entire ecosystem.

Once mobile was validated, we expanded the structure to desktop, ensuring scalability and alignment across devices.

This phase transformed strategy into a unified interface system ready for prototyping.

The Outcome

A room full of yes

The presentation to senior leadership landed exactly as intended. The room — CMO, Product Director, Creative Director, and Sports Director — was engaged and enthusiastic throughout. The prototype did its job: it made an abstract strategic argument concrete and navigable for people who don’t read wireframes for a living.

4

Senior stakeholders in the room

1 Session

To achieve full alignment

C-Level

Escalation committed by CMO

2 Weeks

From brief to endorsed vision

One moment during the session tested me: the CMO raised a concern about product loading times — each vertical currently takes around 8 seconds to load, which risks losing impatient users before they ever experience the unified flow. It was a valid technical challenge outside my direct scope. My response was direct: I acknowledged it wasn’t a UX problem to solve alone, and committed to working with the development team to understand what optimisation was feasible. No deflection, no overpromising — just ownership of the next step.

Great work! Let's do it!

— CMO, BetAnything  ·  Post-presentation, March 2026

What's next

The CMO has committed to presenting BetAnything 2.0 to the C-level. No date is set yet, but the prototype and strategic framing are ready. Once approved at that level, the work transitions from vision to roadmap — and this case study gets its final chapter.

Privacy Preference Center

Privacy Preferences